Mars & Venus

 Sales People from Mars and Buyers from Venus Series

Based on John Gray’s famous Mars and Venus series, these articles looks at the difference between buyers and sellers.

Mars and Venus I – Introduction

You may be familiar with John Gray’s famous relationship book, “Men are from Mars, Women are from Venus”. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous.



This is the first in a series of articles that looks at how you make choices, your customer makes choices, and how to realign your sales strategy, should they be different to you.



To be a successful in sales or business, you must create strong relationships. This article, brings you one step closer to understanding yourself and your customer or prospect.



Did you ever feel that the person you were speaking to was living on another planet? Did it ever cross your mind that they might think the same about you?



Do you remember that last significant sale you made? Do you remember the buzz you felt from the exhilaration of closing? So what did your buyer feel at that stage?

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